





Research that drives decisions
Senior UX researcher with experience researching complex systems,
shaping product strategy, and exploring early-stage opportunities.
Featured Work
Two examples of how I use research to shape strategy, reduce
complexity, and guide product direction.

Making Complexity Manageable
A multi-phase research program to make a highly configurable product easier for administrators to learn, trust, and manage.
End-to-End Research

Measuring UX at Scale
Built a scalable feedback and measurement program that gave teams clearer visibility into user sentiment, experience quality, and where deeper research was needed.
Quantitative Strategic Research
About Me
Thoughtful, Strategic, Practical
I’m a senior UX researcher with a strong qualitative foundation and practical experience using quantitative inputs like surveys, in-product feedback, and experience measurement to inform product direction.
My work has focused on complex products where users need to complete high-stakes tasks correctly and confidently. Across roles, I’ve led strategic and evaluative research that helps teams clarify what matters, what to improve, and what to build next.
I’m especially drawn to ambiguous problem spaces where research needs to do more than generate insights — it needs to help teams make better decisions.

Qualitative Depth + Quant fluency
Research Enablement
Storytelling
AI Integrated Processes
Strategic Influence
Ambiguous Problem Framing
UXR Mentorship
Ethnographic Fieldwork
UXR Program Execution
What I bring to the table
Connecting deep user understanding to
actionable product decisions.
Kind words from colleagues

Dan Ehrlich
Manager, User Experience Research at D2L
Ready to build something amazing together?
I'd love to connect with you!






Research that drives decisions
Senior UX researcher with experience researching complex systems, shaping product strategy, and exploring early-stage opportunities.
Featured Work
Two examples of how I use research to shape strategy, reduce complexity, and guide product direction.

Making Complexity Manageable
A multi-phase research program to make a highly configurable product easier for administrators to learn, trust, and manage.
End-to-End Research

Measuring UX at Scale
Built a scalable feedback and measurement program that gave teams clearer visibility into user sentiment, experience quality, and where deeper research was needed.
Quantitative Strategic Research
About Me
Thoughtful, Strategic, Practical
I’m a senior UX researcher with a strong qualitative foundation and practical experience using quantitative inputs like surveys, in-product feedback, and experience measurement to inform product direction.
My work has focused on complex products where users need to complete high-stakes tasks correctly and confidently. Across roles, I’ve led strategic and evaluative research that helps teams clarify what matters, what to improve, and what to build next.
I’m especially drawn to ambiguous problem spaces where research needs to do more than generate insights — it needs to help teams make better decisions.

Qualitative Depth + Quant fluency
Research Enablement
Storytelling
AI Integrated Processes
Strategic Influence
Ambiguous Problem Framing
UXR Mentorship
Ethnographic Fieldwork
UXR Program Execution
What I bring to the table
Connecting deep user understanding to
actionable product decisions.
Kind words from colleagues

Dan Ehrlich
Manager, User Experience Research at D2L
Ready to build something amazing together?
I'd love to connect with you!






Research that drives decisions
Senior UX researcher with experience researching complex systems,
shaping product strategy, and exploring early-stage opportunities.
Featured Work
Two examples of how I use research to shape strategy, reduce complexity, and guide product direction.

Making Complexity Manageable
A multi-phase research program to make a highly configurable product easier for administrators to learn, trust, and manage.
End-to-End Research

Measuring UX at Scale
Built a scalable feedback and measurement program that gave teams clearer visibility into user sentiment, experience quality, and where deeper research was needed.
Quantitative Strategic Research
About Me
Thoughtful, Strategic, Practical
I’m a senior UX researcher with a strong qualitative foundation and practical experience using quantitative inputs like surveys, in-product feedback, and experience measurement to inform product direction.
My work has focused on complex products where users need to complete high-stakes tasks correctly and confidently. Across roles, I’ve led strategic and evaluative research that helps teams clarify what matters, what to improve, and what to build next.
I’m especially drawn to ambiguous problem spaces where research needs to do more than generate insights — it needs to help teams make better decisions.

Qualitative Depth + Quant fluency
Research Enablement
Storytelling
AI Integrated Processes
Strategic Influence
Ambiguous Problem Framing
UXR Mentorship
Ethnographic Fieldwork
UXR Program Execution
What I bring to the table
Connecting deep user understanding to
actionable product decisions.
Kind words from colleagues

Dan Ehrlich
Manager, User Experience Research at D2L
Ready to build something amazing together?
I'd love to connect with you!